Ben Launch - The original 3 min film. This was the beginning of a long and fruitful relationship with famed Dutch agency KesselsKramer. Ben's launch and initial campaigns featured a minimalist graphic language built around organic contact printed type (made in a darkroom) - Then scanned and animated frame by frame. Both celebrating and casting everyday people, these beautifully crafted films instantly established the brand. The tag "Ik ben ben" - I am ben
As Ben matured from disruptive newcomer to household name, art direction shifts from organic hand made/animated type towards a more flat & sophisticated treatment.
Phase 3 - Black and White becomes Color and an animated titles system builds on the concept of personal connections.
Ben
New graphic identity made for the Dutch mobile phone network Ben.
Devised and directed by Johan Kramer
Produced by - 100% Halal
Design identity, art direction & animation - Paul Freeth.
