Interactive installation exploring our intimate relationships with the bathroom space. Projected at 1:1 scale, the 11m wide screen is covered with an organic and evolving layer of simulated steam that evaporates in response to visitors movements. Combining 40+ minutes of footage the interaction connects us to various characters and playful mini narratives. Rituals appears in the interior space of the Barcelona & London Gallery and at street level in Madrid and Lisbon.

Live Action Direction & Script - Paul Freeth
Production Company - Boolab
Producer - Esther de Udaeta
Agency - Tiempo BBDO 
Agency Creative Director - Jordi Comas
DOP - Marcos Pasquin 
Editor - Alba Oriol
Interactive - Cuatic / Natalia Rojas
Post Producer & Grading - Jaume Vidal

Cannes Gold Lion Award

Rituals - 
Production Credits
Production Company - Boolab 
Writer / Director / Project Lead - Paul Freeth
Executive Producer & Creative Supervisor - Lucas Elliot

Post Producer - Joan Janer, Jaume Vidal 
Post Production Coordinator - Alba Oriol
Editor - Alba Oriol 
Online - Jaume Vidal, Sergi Xepile, Salva Borrego

Director of photography - Marcos Pasquin
Camera Assistant - Emmanuel Cañas

1st AD - Monica Castillo
Line Producer - Lucía Grau
Production Assistant - Raquel García
Auxiliary Production - Jordi Gutierrez

Casting - Sarcasting (Edu/Solome)
Hair & Make Up- Salonica
Wardrobe - Bernat Sobrebals
Art Direction & Props - Claudio Larrea
Assistant Props - Gemma Morató

Head of Electric - Xavi Carrión 
Electric - Pep Zueras
Video Assist - Marian Artl
Multiscreen Preparation - Pol Sola, Oriol Mayolas

Interactive Steam & Camera recognition software / R&D, Design & Programming - Natalia Rojas / Anna Carreras: Cuatic