55 Screen, 24 Minute sequence created to conceptually illustrate Roca's values of cutting-edge design and technology. An abstract thematic exploration of Rocas process revolving around water as raw material, technology and research, giving rise to volumetric form. Visually conceived to modulate the architectural perimeter and lighting conditions of OAB's flagship showroom in Barcelona, the audiovisual appears in 6 screen and videowall configurations in the Madrid, Lisbon and London Gallery, by Zaha Hadid.

Direction, Concept & Art direction - Paul Freeth
Production company - Boolab
Agency - Tiempo BBDO
Agency CCO - Siscu Molina
Agency Creative & Art Director - Jordi Comas

Executive Producer & Creative Supervisor - Lucas Elliot / Producer - Esther de Udaeta / Post Producer - Joan Janer, Jaume Vidal / Post Production Coordinator - Alba Oriol / 2D animators - Sergi Xepile, Salva Borrego, Marc Texido, Pol Sola / 3D - Xavier Esteban, Kepa Kasado, Gerard Castillejos, / Multiscreen Preparation - Pol Sola, Oriol Mayolas