Ben Launch - The original 3 min film

/ Ben Archive

This was the beginning of a long and fruitful relationship with famed Dutch agency KesselsKramer. They launched the Ben mobile network with a 3 minute film and a series of beautifully shot black and white pieces that embraced everyday people and Hollands rich multicultural mix. The animated identity began with frame animated organic type produced in a darkroom and spanned a myriad of spots. Check out the 'Ben 2013' project to see how the design identity has evolved over the years.

Motion direction / Design & Animation

Agency / Creative - KesselsKramer
Direction - Johan Kramer
Production - Christel Hofstee
DOP - Lex Brand
Edit - Jonno Griffiths